Become What?

Muesli and banana.

I walked past a running shop today called "Run and Become". Become what? I don't think you should be allowed to be so exigent and vague all at once. Run and become a svelte and be-spandexed wonder in our dayglo, breathable wares? Run and become rickety kneed (for this is all I seem to have achieved). Run and become king of the world?

It is a shop name that is at once aspirational and deflating--conjouring images of one's powerful self bounding capapbly across the land, until self knowledge abounds, and an image of one's red-faced, sweaty personage flashes through the mind. Run and become a puce and perspiring wreck.